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How to Get the Maximum Number of High Bids When
Selling Your Scottsdale Arizona Equestrian Home...
(An Interview with Christian Ullman, Internet Marketing Specialist
and Personal Web Developer for Real Estate Agents Nationwide,
by David Haase, REALTOR®, Broker, Return Realty)

Horse Property for Sale in Scottsdale AZ, Equestrian Homes for Sale in Scottsdale AZ Strip 2David Haase (DW): Chris, you're an Internet marketing specialist, and you work with real estate
agents all around the country, myself included... so I'll start off with this question - how important
is the Internet when it comes to trying to sell your home for top-dollar value, in today's marketplace?

Christian Ullman (CU): It's absolutely essential. About 90% of today's home purchases begin
with a search for homes on the Internet. The Internet has changed the way people shop for houses.

DW: And how does that affect a home seller?

CU: It affects them drastically - especially if they don't list their home with a real estate agent
who can get their home seen by a high number of potential home buyers on the Internet.

DW: How so?

CU: The more exposure a home gets on the Internet, the more top-dollar bids the owner of
that home will receive. If you work with a real estate agent who can highlight your home on a
highly trafficked Web site which specializes in the exact type of property the owner of the
home is trying to sell - a site that is visited by home buyers from all over the world - you will
receive more offers, and more high-dollar offers, on your home. It's simple math here.

DW: You're my personal Web developer and Internet marketing specialist, Chris... so...
if someone lists their Scottsdale equestrian home with me, will their home get seen by more
people around the world, than would be the case if they worked with an "Average Joe"
real estate agent - and if so, how does that work? You know more about this than I do...

CU: I'll try and keep this simple...you are a Scottsdale horse property and equestrian homes
specialist, and the site I designed and continue to manage for you is getting more and more
traffic from all over the world, as time goes by. The people who come to that site are looking
exclusively for equestrian homes and horse properties in Scottsdale Arizona. So if a potential
listing client of yours here in Scottsdale owns a horse property or an equestrian home,
and is thinking of selling that property, you are the perfect agent to contact.

DW: And how is that different from the "Average Joe" real estate agent out there in Anytown,
USA, in terms of Web sites and the Internet and selling equestrian homes?

CU: The average real estate agent doesn't get their clients' equestrian houses seen by that
many high-probability Internet home buyers...let alone buyers in the right market, like, in
your case, Scottsdale equestrian homes. The average real estate agent has one Web page,
which is found deep within the guts of his corporate Web site. On that page is a link to that agent's
personal home listings. And very few people ever see those listings - unless they stumble upon
them by an act of God... the only way the average real estate agent's houses get seen on the
Internet, is if a home buyer does a property search at his corporate Web site - or at the local
MLS Web site - in the exact price range in which those houses are listed, and in
the exact location of the city where those houses are listed.

DW: I'm starting to see what you mean here... but can you firm
this up a bit for our site visitors, be a little more specific?

CU: Sure, let's go at this another way. We'll call our prospective Scottsdale equestrian home
seller Mr. Smith... if Mr. Smith works with an "Average Joe" real estate agent, Mr. Smith's
house is going to be placed in the local MLS database on the Internet, for starters - that's
standard procedure. And Mr. Smith's house is going to be placed in that real estate corporation's
database of houses, on that corporation's Web site. That's standard procedure, too - David,
you do the exact same things for your clients, when they list their houses with you. All real
estate agents do those two things for their clients these days. But that's not enough - because
Mr. Smith's home is going to be BURIED in the middle of all of those thousands of other
houses listed for sale on that MLS Web site. And it's going to be BURIED in the middle of
all of those thousands of other houses listed on that big-name real estate corporation's Web
site. It won't be highlighted on those two Web sites, on a stand-alone Web page of its own,
on a highly trafficked "niche market" Web site (like yours) - a stand-alone Web page that
gets a lot of traffic... it won't be seen by hundreds of people every day who are looking to
specifically buy equestrian homes and horse properties in Mr. Smith's area. It will be
relegated to the generic pile of houses in both of those databases, in which case, if
someone happens to see Mr. Smith's home on the Internet, it will be more like winning the
lottery for Mr. Smith. Or more like an act of God, which was the analogy I used earlier.

DW: And why is that?

CU: Because the Average Joe real estate agent who designed the typical agent's personal
home listings page - or the person the real estate agent hired to design it - doesn't know
how to drive home buyers from around the world to the Web page where their clients' houses
are listed for sale... the Average Joe real estate agent is at the mercy of their corporate Web
site, and they are at the mercy of the MLS web site... fortunately - for you, and for your listing
clients - that's my specialty: Internet marketing as it pertains to home sales in specific niche
areas - like homes with horse property for sale in Scottsdale AZ... getting my real estate
clients' listings seen by the right type of Internet home buyers all over the world... I've placed
ads for you in real estate guides, city living directories, and other Internet venues, all over
the Web. And as you know, our Web sites do really well in the world's
search engines, too... (Scroll down to continue.)
Horse Property for Sale in Scottsdale AZ, 
Equestrian Homes for Sale in Scottsdale AZ Sell
Horse Property for Sale in Scottsdale AZ, Equestrian Homes for Sale in Scottsdale AZ Strip 2DW: Yes, I'm aware of that - and anyone who is reading this right now probably
came to this site from one of those Internet venues you just mentioned...

CU: Exactly! And that's the difference. If someone lists their home with you, David, their
home will be seen by way more prospective buyers than would be the case if they listed
their home with someone who has their face on a bus bench. (Laughter.) Nothing against
real estate agents who have their faces on bus benches, mind you, but you see
my point here. Knowledge protects, ignorance endangers.

DW: Boy, isn't that the truth. What about worldwide real estate investors, Chris... how
does your Internet marketing work pull real estate investors into the home buyer
pool, into this equation, for my listing clients?

CU: Real estate investors buy roughly one-third of all the houses sold in the USA these days.
The smartest investors use the Internet, and a good buyer's agent, to purchase those
investment properties for them. Oftentimes these investors never even
visit the actual properties that they purchase.

DW: I know that's true...no doubt about it.

CU: You're right - more and more often I'm talking to real estate agents who tell me that
investors contact them, and tell them to find them a good investment property to buy - and
the investors never even look at the property... well... here we go again... how did those
investors find those agents? How did they find you, David? On the Internet. My Internet
marketing work makes you visible on the Internet. But back to your question... if Mr.
Smith utilizes your services to sell his home, David, Mr. Smith is going to tap into the
worldwide investor market in a big way. Because one-third of the people who see your
clients' equestrian homes and horse properties on a daily basis, on the Internet, David,
are investors. And as you know, the homes that are featured on your Web site, are
currently being seen by people all over the world - right now. And investors and home
buyers from China, Europe, Australia, Canada - from every continent and country in
the world - come to the Web sites I manage for you, and they look at the Scottsdale AZ
equestrian homes that are featured for sale. And this means your clients are likely to
get way more top-dollar offers on their houses, than they would get if they worked with
a "typical", Internet-brain-dead real estate agent. The Scottsdale horse properties
featured on your site, get seen by more qualified buyers, all over the world, than
at least 90% of the other real estate agents working in the Scottsdale area...

DW: So... it's become increasingly important for a home seller to work with a real estate
agent who is extremely visible on the Internet, and who specializes in the exact
type of property they are trying to sell, is that right?

CU: Absolutely... nowadays, when a prospective home seller goes to sell their home,
it's not just about the real estate agent - it's about that real estate agent's Web presence.
Most real estate agents use "Web site designers" who create really pretty, dreadfully
ineffective "Web sites". Nice pictures on the home page, tons of graphics. But those
sites take forever to load. And that's because those Web site designers don't have a
clue about how to design a Web page that loads fast. And on top of being slow-loading,
those sites never get seen, because most real estate agents have a personal "Web site"
that gets very little traffic. Just as is the case with our Average Joe real estate agent we
talked about earlier. So it's all about the real estate agent in question, and how many
Web presences they have online, and how much traffic those Web presences generate
from the Internet, and how many high-probability home buyers those Web
presences drive to the houses that agent has listed for sale.

DW: Well, that certainly gives the people reading this
page something to think about. Thanks for sharing that.

CU: No problem... I could talk about this stuff all day long, as you know. Web
development is pretty much all I do, besides sleeping and eating.

DW: I'm the same way with real estate, Chris, so I can relate... I focus 110% of my
efforts on the real estate side of my business, taking care of my customers... so I'm not
well-versed on the Internet side of this thing, which is why I asked you for this interview...

CU: I'm glad to do it - it's all about education. Opening people's eyes to the truth.

DW: What would you say to the people out there in the Scottsdale area who are thinking
about selling their horse properties right now, Chris? You have lots of clients all over
North America... would you recommend they talk to me about listing their Scottsdale
equestrian home on the Internet, and getting their property seen all over the world
by the right type of buyers, and helping them sell it for top dollar value?

CU: Absolutely. The site I designed for you, David, and continue to manage and upgrade
on your behalf, pulls in a tremendous amount of worldwide traffic from people who are
looking to specifically purchase equestrian homes and horse properties in
Scottsdale. If someone in Scottsdale is contemplating selling their equestrian home,
your site is definitely the best place to try and sell it, in my humble-but-informed
opinion. So now I'll reverse this situation and ask you a question, David...

DW: Okay.

CU: How can a person get a free home listing consultation with you, in order to find
out more about having you sell their Scottsdale Arizona
horse property or equestrian home...

 DW: They can either call me at 602-793-6548, or they can

CU: Sounds simple enough.

 DW: Yep - it's very simple. And unlike most real estate agents, I usually answer
my phone during business hours. Thank you for the interview, Chris.

CU: It's been a pleasure, David... thank you.
Horse Property for Sale in Scottsdale AZ, 
Equestrian Homes for Sale in Scottsdale AZ Sell
Horse Property for Sale in Scottsdale AZ, 
Equestrian Homes for Sale in Scottsdale AZ DavidDavid Haase is a REALTOR® with Return Realty in Arizona. David's wealth
of experience as a REALTOR® has given him a keen eye for spotting superb real
estate values. David Haase specializes in helping his clients buy and sell horse
property in Scottsdale Arizona. A longtime resident of the Valley of the Sun, and a
successful, licensed agent for many years, David Haase can help you find your own
personal safe haven right here in the beautiful Valley of the Sun...call David Haase
Horse Property for Sale in Scottsdale AZ - Call David Haase - 602-793-6548 - Email Me - Main Menu
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Did you know that you can quickly return to any web page
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of experience as a REALTOR® has given him a keen eye for spotting superb real
estate values. David Haase specializes in helping his clients buy and sell horse
property in Scottsdale Arizona. A longtime resident of the Valley of the Sun, and a
successful, licensed agent for many years, David Haase can help you find your own
personal safe haven right here in the beautiful Valley of the Sun...call David Haase
Horse Property for Sale in Scottsdale AZ - Call David Haase - 602-793-6548 - Email Me - Main Menu
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